Michael Grosheim, MMed, MPH, CPC, is an award-winning Restaurant and Brand Developer. He started his career with the Ford Motor Company where he was inspired to embark into the world of marketing and creative design by Scott Monty. In 2008, Michael launched a boutique marketing firm followed by a visual design company, both were later acquired by Cross & Fitch - where he still serves on the Board of Directors. He has served as an Advisor for Startup Factory NYC since 2010, working exclusively with bars and restaurants. Michael took a brief sabbatical to study Medicine specializing in Population Health Epidemiology and Public Health Nutrition - combined with nearly 15 years of branding experience, he joins these skills to create more sustainable restaurants with healthier menus. Michael lends his experience and invests in several projects that attract his creativity and his desire to help those less fortunate than himself.